By: Dave Mastrella

Publish Date: Wednesday 6/19/2019

72% of business leaders believe artificial intelligence (AI) is a strategic business advantage. With how much AI is helping us grow technologically, it is easy to see why.

AI helps companies solve internal and external problems. It makes the job of employees much easier and more efficient. Simultaneously, it is making the lives of your customers hassle-free.

AI is soon becoming a need versus a luxury asset. Companies that refuse to consider and embrace the benefits will soon be viewed as having fallen behind the times. Technology is moving fast and keeping up with it is a key differentiator for most successful businesses.

Below we will discuss what exactly artificial intelligence is and how it can benefit you.

What is Artificial Intelligence

Artificial intelligence has as much power as you are willing to give it. You can give the AI basic skills so it can do simple tasks. Then again, you can go even further and give it the capacity for deeper learning.

No matter what you choose, you control how much the AI learns and grows. 

With the use of machine learning, AI can collect data to reveal patterns and insights. You can have your AI committed do doing one simple task, or you can have it perform many tasks.

AI can communicate with you and your customers to aid them with whatever they need. At the same time, it can scan your website and search engines to keep customers flocking to your door.

Benefits of Artificial Intelligence

There are many benefits to using artificial intelligence. We will be looking at the benefits as they relate to web and mobile app development.

Fewer Errors

AI helps to remove human error. If you are creating your website or mobile app, you may make errors along the way. Your AI can catch these errors and inform you of them. If you are a website that deals a lot with numbers, your AI will catch them.


When creating a website or mobile app you may need to do some level of coding. Your AI can remove that step for you. If you don't want to write the code yourself, the AI can write it for you.

This saves you a lot of time and ensures you won't have any errors in the coding.


AI collects behavioral data which can be scrutinized for any potentially suspicious activity. The AI will collect data from many sources to give you the most accurate information.

The second the AI detects any security concerns you will be alerted immediately to the issue. This allows you to solve the problem fast.

Automated Chatbots

Chatbots have become a huge part of customer service. If anyone coming to your website or mobile app has a question, they can connect with an automated chatbot.

People no longer need to wait for someone to get in contact with them to have their problems solved. You no longer need to wait in a queue until customer support finishes speaking to everyone ahead of you.

On top of that, you aren't constrained by business hours. The automated chatbot will be at your fingertips at any time of day.

Chatbots may not be able to answer more difficult inquiries, but they can solve most issues.
AI is always learning. This means it will learn what has and hasn't worked in the past to create a better customer experience.

Voice-Based Searching

As with chatbots, AI can not only type back responses but can speak directly to you.

People want their information faster. At the same time, they want the assurance that the information will be accurate. Using a voice-based search tool can make your search hassle-free.

If you sell products, the customer can speak with the AI to learn more. This will make it easier for them to decide if they want to buy the products. Customers are becoming impatient with how technology is growing, AI helps remove that.

AI can also help remove the difficulties of searching by typing. Maybe you forgot the name of a song, no longer do you need to try to type the tune into your computer. You can talk to your computer or phone to get your answer.

Search Engine Optimization (SEO)

Not getting as much foot traffic on your website as you would like? AI can help! They can look at what people are searching for and what their preferences are. The AI can inform you what keywords are being searched for and what content people are looking for.

Whether you are creating an app or a website, this feature is great in keeping your business afloat. You will know what people want and can make changes quickly, if necessary.

Reduce Costs

Based on everything we have discussed prior, it all fits in with one big key point, reducing costs. Everything we said before would originally need to be done by people. Yet, with the creation of AI that is no longer true.

You need coding done? The AI has you covered.

Do you need to check to see if your network is secure? The AI is watching your back.

Do you need to give customer support to many people? The AI can handle them all instantaneously. 
AI can save you a lot of money in the long run.

To The Future

These are a few of the benefits of artificial intelligence. With how fast AI is growing the benefits keep piling up.

If you are looking to create a website or an app, or want to revamp your website/app, AI will help you on your road to success.

Review our insights page  to learn more about web and mobile app development success.

Dave Mastrella

About the Author:

Dave Mastrella

David has been immersed in Internet based application design & development for the past 20 years – with total development experience exceeding 30 years. He has held positions ranging from senior developer, systems manager, IT manager and technical consultant for a range of businesses across the country.  David’s strength comes from a deep knowledge of technologies, design, project management skills and his aptitude for applying logical solutions to complex issues.

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